
Spring is naturally associated with new beginnings. Nature awakens from its winter slumber, and things start to come to life. At home, we put away our winter clothes and gear, and clean every nook and cranny so that our home is clean and ready for the new season.
And it is in this very spirit that Mioora awakens as well.
After a long hiatus, we’re back with renewed energy, new leadership, and a clear vision: to build on our strengths and take Mioora even further. Mioora has a new owner—and with her comes fresh energy, new ideas, and a desire to grow the brand once again.
At the same time, however, we don’t want to change what has worked so well and what you’ve come to love so much. We still believe that underwear should above all be:
On our journey, we’re returning to what truly makes sense – comfortable lingerie crafted in a workshop in the Czech Republic that’s functional, flatters your feminine curves, doesn’t feel restrictive, and is sexy at the same time. We remain committed to our Comfort, Luxury, and Basic collections, but we’re also looking forward to the new arrivals that await us, which we’ll be introducing to you gradually.
Because Mioora is committed to local production. All products are made in the Czech Republic with an emphasis on quality and craftsmanship.
What does that mean in practice? We have control over every step of production, we support local manufacturing, and we prioritize the longevity of our products. So, with proper care, our nightdresses, men’s sleep shorts, and romantic robes will last you for many years.
You won’t find fast fashion here—just pieces that are built to last.Â
If you haven’t yet discovered the magic of bamboo fabric, go for it.
This is a material we definitely don’t want to change. Bamboo underwear is incredibly soft, breathable, and gentle even on sensitive skin. It has excellent thermoregulatory properties –it keeps you warm in winter and pleasantly cool in summer.
Plus, it absorbs odors, wicks away moisture effectively, and, last but not least, is even recommended by gynecologists. You’ll notice the difference the moment you put it on.Â
Simply put, we want to create underwear that feels great to wear, looks fantastic, and that you can rely on every day, even in the most demanding situations.
Mioora is back, and we’re glad you’ll be part of it. Whether you’ve known the brand for a long time or are just discovering it, this is the perfect time to start :-)
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